4ROOMS
Real-life sensory experience
to be remembered.
Storytell the brand`s values and what does Milanesità mean, while connecting with younger audiences and the use of technology.
Create a new offline and online immersive digital experience that storytells the Milanesità and the core values of Trussardi Casa.
OFFLINE
During Design Week 2026, Trussardi Casa will present the event in the heart of Milan.
The event venue will be a specially designed space to transport guests to the essence of Milanese culture.
The space will be divided into 4 separate rooms, created with drywall partitions, each with a distinct story that recreates key moments with the core values of Trussardi Casa.
ONLINE
An online version of the 4 Rooms will be launched, allowing customers to explore and interact with the spaces virtually.
Creating a cohesive and integral experience for customers.