ART DIRECTION   BRANDING   VISUAL IDENTITY












  The Art of Everyday




















BRIEF


Make the brand relevant for the Gen Z.
SOLUTION


Create a new whole concept that can be applied into campaigns and events throughout time.
INSIGHT


Your home is your own personal gallery.
CONCEPT


Cappellini as a brand has the ability to transform every piece of furniture into a piece of art
.

Inspired by various art movements this way allows everyone to transform everyday life into art.




EXECUTION

Cappellini furniture will be represented in paintings generated through artificial intelligence, inspired by the art
movements most representative of the brand.

This fusion of art and technology will create unique works that highlight the beauty and functionality
of the furniture.
























Art Direction & Visual Identity
• Branding & Campaign Concepts
• Digital & Social Content
• Fashion & Editorial Visuals
• Creative Strategy