The Art of Everyday
Make the brand relevant for the Gen Z.
INSIGHT
Your home is your own personal gallery.
SOLUTION
Create a new whole concept that can be applied into campaigns and events throughout time.
CONCEPT
Cappellini as a brand has the ability to transform every piece of furniture into a piece of art.
Inspired by various art movements this way allows everyone to transform everyday life into art.
Cappellini as a brand has the ability to transform every piece of furniture into a piece of art.
Inspired by various art movements this way allows everyone to transform everyday life into art.
EXECUTION
Cappellini furniture will be represented in paintings generated through artificial intelligence, inspired by the art movements most representative of the brand. This fusion of art and technology will create unique works that highlight the beauty and functionality
of the furniture.