ART DIRECTION   BRANDING   VISUAL IDENTITY



















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BRIEF
Make a coherent brand extension for Alyx.






SOLUTION

Create an exclusive speakeasy gym/ wellness center for people interested in wellbeing.


CONCEPT
Health and fitness are a priority in the modern world. The growing awarness has created a high demand for services and products related to health and wellness.















EXECUTION
A high-tech training space for an audience that want to take their health to a next level with the help of technology.

Focused in innovation and personalization a futuristic experience designed to improve your lifestyle.







VISUALS